SOCIAL MEDIA VS TRADITIONAL MEDIA AND THEIR IMPACT ON BRAND IMAGE COMMUNICATION ON INDIAN MILLENNIALS

The study focuses on examining which form of marketing out the age-old Traditional Media or latest Social Marketing has a greater impact consumer and form, can communicate brand image in better way. finding answers to questions like what are new platforms reach targeted consumers, Reasons for customers follow social media? etc. Concepts related image, traditional media, media marketing, lastly branding introduced examined paper. experimental part consists quantitative survey Indian millennials generation Z customers, i.e. age group 15-30 years. results imply that general methods more effective way than media. Also, today’s young is attracted brands having strong presence.